GreenPepper Capital
3 min readSep 27, 2020

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It’s not sufficient to know that something is wrong. You also have to appreciate why it is wrong, how things might be changed, and then persuade others of the new possibilities.”
― David Sharpley, 7 Principles for Exceptional Performance: Developing Purpose, Motivation & Leadership Skills

It is all well and fine to stare into a Nature filled with distance and resolve to be more authentic or contribute to something more sustainable.

But, how does one, seeing a meta-life problem, find an actionable personal set of solutions?

Philosophically, I think even this simple statement has many assumptions. For much of my life, I have watched my A-list peer group, successive political and economic leaders and trending social commentary spiral into a morally unfulfilling vortex, without needing to exhibit an existential crisis.

So much of the global “business world and workers” blindly follow the patterns of an artificially constructed maze: one that simply doesn’t allow for much commercial exhibitionism or exuberance.

Inexorable tail-chasing growth cycles, mean 10% profit margins arrive just in time to offset the nett effect of curated 3–5% inflation measures and her shadow 3-5% monetary devaluation.

Meanwhile, the same year-on-year growth target necessitates a standardisation of actions that in turn define social…

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GreenPepper Capital

Creator, energiser, philosopher, environmentalist financier and start-up evangelist.