The Need for Practical Wisdom in Start-ups : Why bother?

An introductory guide to Wise Leadership

GreenPepper Capital
6 min readMar 6, 2022

Co-authored by Dr Elizabeth King and Kenneth von Rausch for RedPepper Mergers and GreenPepper Capital

Article Objective: To foreground the role that wise leadership (with its inherently systemic approach to making decisions) might play in addressing the 6 categories of sustainability challenges, when managing innovation start-ups, (link to these) identified by our commercial ecosystem.

Overview

Rudyard Kipling’s poem “If’, was written as advice to his son in 1895. But it also captures the challenge faced by start-ups, where leaders can be challenged when growth aspirations and constrained budget cause contradictory pressures.

Allowing for the context and the time (1895) the poem outlines a framework for how to survive through life with integrity and behaviour based on values.

If you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
And the poem’s final words….
Yours is the Earth and everything that’s in it,
And — which is more — you’ll be a Man, my son!

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GreenPepper Capital

Creator, energiser, philosopher, environmentalist financier and start-up evangelist.